Krispy Kreme – México

We developed a needs assessment in which we identified the essence of the brand, resulting in a concept that we called Momento Cálido, this concept would be the one that would direct the design intentions of the project. Momento Cálido is a concept that highlights the sensations that we can get to transmit the home or a good company, the palette of colors and materials was related to the concept, warm moment through wood tones, corporate colors, lounge type furniture to awaken warm feelings and turn the offices into a cozy space.