GSK – Bogotá

This project was proposed with a simple concept, which allowed us to move with the client’s requirements. Transformation in search of efficiency. Communication and sharing will become the most efficient way of working. So our focus had to be on the areas where sharing is done and where there is more connection.

The areas of maximum communication become points of color and maximum expression of textures and light. Against this position the open office areas are as white as possible giving the collaborative areas the importance they required.

The color and textures are a very literal translation of the GSK guidebook. These as well as many companies must have a very generalized image around the world and this was no exception. By adapting the current palette with the conceived concept we were able to come up with a project that meets the highest client requirements and preserves the global image of the company.